The Roots of Mexico

Editorial design and complete creative development of a coffee table book for Origen, from concept to final production. The project included editorial concept development, storytelling, content planning, writing, interviews, art direction, photography direction, visual identity, page layout, typography, print preparation and production management. Designed to celebrate the richness of Mexican cuisine and culture, the book explores Mexico through its people, traditions, ingredients and recipes, while telling the story of Origen.